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Search Engines Optimization for your Site:
One of the most important factor to a successful website is a good ranking in major search engines.
Different techniques to influence ranking:
Googleating
Googleating pronounced Google-ating describes the increasing practise of constructing a website primarily for the purpose of appearing high in the search engine Google.
With the importance of a high Google ranking becoming more apparent, the majority of experienced SEOs (search engine optimizers) know the many tactics used to manipulate the Google algorithm.
A Googleated page is often used as a gateway page to the website that the SEO is developing. A small homepage is constructed, heavily optimized for a particular target key-phrase, and from this page hyperlinks are placed to various pages within the main website.
Gateway pages are frowned upon by Google, which means the SEO has to ensure the page is constructed in a way that the page is relevant and contains an adequate amount of content so as not to be seen as just a gateway page. This leads to a balancing act where the optimizer has to construct a page primarily for the search engines, but designed to look as though it is for the visitor.
Link Farms
On the World Wide Web, a link farm is a large group of web pages created that contain hyperlinks to one another or a specific other page. Link farms are normally created by programs, rather than by human beings.
The main purpose of a link farm is to deceive the indexing programs of Internet search engines that assign rankings according to the number of pages that link to a specific page. If the link farm works as planned, the search engine will believe that the promoted page is hugely popular because of all the pages that link to it and give it a high ranking. Search engine operators consider link farms an abuse and attempt to detect them, to remove them from their indices or penalize their content rank
But there is always the risk of "Over Optimisation" ...
A good SEO uses a good balance of all methods. Good content is also important for a successful ranking improvement.
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